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It’s a mystery

There’s a scene near the beginning of the Oscar-winning Shakespeare in Love:

The theatres, we have heard, are all closed by the plague. And then:

HENSLOWE: Mr. Fennyman, let me explain about the theatre business.The natural condition is one of insurmountable obstacles on the road to imminent disaster. Believe me, to be closed by the plague is a bagatelle in the ups and downs of owning a theatre.
FENNYMAN: So what do we do?
HENSLOWE Nothing. Strangely enough , it all turns out well.
HENSLOWE I don’t know. It’s a mystery

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Decision lever visualization: an animated review

Since thinking so much about levers in the last two posts, I’ve also been pondering the variety of levers I’ve built and seen, and the different purposes they serve in a decision model.   In particular, given that our goal is for models to be as easy to understand as possible to facilitate collaborative team alignment, I think that some principles are emerging.  Here are a few ideas. Continue reading

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Baby steps

It’s not easy selling into an emerging market, no matter how important it is.  We won two projects in the last week or so.  In both cases, the customer hadn’t heard  of decision intelligence before talking with us.  In one, they were looking for data analysis to guide a marketing investment; in the other, the question was to determine the effectiveness of various college course offerings. Continue reading

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