Tagged: marketing

Guest Post: Connecting Decisions to Data: A Case Study, Part 4: Decision Intelligence and Business Intelligence: How They Differ and Why We Need Both

In this post I discuss how Decision Intelligence differs from the current best practices in decision support epitomized by Business Intelligence solutions. My particular focus will be on why the typical “data-to-dashboard” Business Intelligence...

Baby steps

It’s not easy selling into an emerging market, no matter how important it is.  We won two projects in the last week or so.  In both cases, the customer hadn’t heard  of decision intelligence before talking...